Generative engine optimization has moved from a theoretical concern to a product category. Jasper has launched GEO Hub, a platform that gives marketing and GTM teams visibility into how their brand appears across AI-powered search platforms, and the GEO Agent, which autonomously identifies gaps, optimizes existing content, and generates new material to improve AI citation rates and brand representation.
The urgency behind the product is sourced in buyer behavior data. According to Forrester research cited in the launch materials, 94% of B2B buyers now use generative AI during the purchasing process. As AI platforms increasingly serve as the first layer of vendor discovery and filtering, the brands that appear as authoritative sources in AI-generated answers gain a structural advantage before a buyer even initiates a formal evaluation. The brands that do not appear risk exclusion from shortlists they never knew existed.
Jasper’s GEO Hub surfaces visibility metrics, citation rates, sentiment analysis, and share of voice across AI platforms. The GEO Agent connects insights to execution, coordinating content optimization and new content generation to close specific visibility gaps. The closed-loop model reflects a maturation of the AEO and GEO category: the challenge is no longer awareness that AI discoverability matters, but operational tooling to act on it systematically.
For GTM and revenue operations leaders, this development is a practical call to action. B2B sales teams have already been navigating buyers who arrive at first contact with AI-informed shortlists, as documented in our earlier analysis of agentic commerce discovery. Jasper’s launch signals that the vendor community now has purpose-built infrastructure to get in front of that filtering earlier, before the buyer’s shortlist is finalized.
Source: Jasper
