DataGroomr, a Salesforce data quality vendor, was named to Salesforce’s 2027 Partner of the Year Awards, the 14th annual round, for work helping customers measure and clean the CRM data now feeding their AI agents. The company’s flagship case is EQT Corporation, one of the largest natural gas producers in the United States, which removed more than 20,000 duplicate contacts and raised its internal data quality score by 50 percent within six months, even as its account and contact volume doubled.
“Every company is now betting its AI on CRM data it has never actually measured,” said Steve Pogrebivsky, CEO of DataGroomr, in the announcement. Joshua Hoyt, IT director on the Salesforce team at EQT, put a number on what that meant in practice: “Within six months, we saw a tremendous improvement in our data quality, reducing duplicates by thousands each month.”
The award nods to a problem this industry keeps naming without fixing. Every revenue-platform vendor now sells an agent that promises to act on CRM records directly: chase a stalled deal, draft a forecast, route a lead. An agent acting on duplicate or stale records repeats the error at agent speed instead of rep speed. DataGroomr’s listing on Salesforce’s AgentExchange, the marketplace built for agent deployment, makes the sequencing explicit: data quality is now prerequisite infrastructure for agentic CRM, not an optional cleanup step.
That ordering cuts against how most sales organizations actually buy. Agent tools get budgeted as the visible win; data hygiene gets treated as maintenance, if it gets funded at all. This site’s reporting on agentic CRM adoption in regulated industries found compliance pressure forcing this discipline early, and the same measurement gap showed up in this site’s coverage of Salesforce’s own Agentforce customer results, where the clearest wins came from narrow, already-quantified problems, not broad rollouts. Before scoring an agent’s forecast or lead-routing accuracy, a RevOps leader should ask when the underlying record set was last audited for duplicates, and by what measure.
Source: PR Newswire
