SMM Deal Finder, a B2B outreach tool built in 2023 for social media marketing agencies, rebranded on September 3 as Deeplead and opened its AI-researched, personalized email platform to any B2B sales team. Plans start at $37 a month with a seven-day trial, and existing customers keep their accounts and campaigns under the new name.
“Our customers stopped being only social media agencies a long time ago,” said Julian Wagner, the company’s founder. “Deeplead is the name for what they were already doing with us: finding the right companies and writing every email as if a person had researched it.” The platform researches each target company and writes a customized email rather than filling a template with merge tags, alongside verified contact data and buying-intent signals.
The move matters because it prices, in isolation, a capability that enterprise sales intelligence vendors have bundled into six-figure annual contracts: AI that researches a prospect and drafts an outreach message as if a person had done the work. Wagner’s own read on the economics is sharper: “The expensive part of outbound was never the sending. It was the research nobody had time to do.” Once research is the part AI automates, its cost collapses toward the cost of running the model, not a researcher’s hourly rate.
The original insight for a pipeline or prospecting leader is what a $37-a-month price on AI-researched outreach implies about margin higher up the market. This publication’s feature today on Salesforce, Globant and Gupshup all removing AI’s add-on price tag shows the same commoditization one level up the stack, in CRM editions and integration delivery. Point tools whose entire pitch is “AI that researches and writes for you” now compete against a $37 floor, and this publication’s opinion piece on pricing AI agents by outcome rather than by seat already argued seat-based pricing struggles once the underlying AI gets this cheap to deliver.
Source: GlobeNewswire
