Microsoft has put a date on the end of the free ride for its Sales Development Agent. The agent, in public preview, begins consuming Copilot credits on November 16, 2026.
Microsoft described the agent in an October 8 Copilot blog post. It researches prospects, personalizes outreach, manages follow-up conversations and advances qualified opportunities before handing them to sellers. It is managed in Teams, sends email from its own Exchange account and connects to leading CRM platforms. Adobe’s Prabhath Yeluri, Senior Manager of Sales Strategy, said that three weeks after a limited-scale launch the agent had driven meetings with 10+ customers Adobe would not otherwise have reached.
The meter matters more than the feature list. A per-seat price charges for access. A credit meter charges for the work the agent does, so cost follows volume: more prospects researched, more emails sent, more follow-ups managed. The Microsoft post names the start date but does not give a credit price per task, so a revenue team cannot yet turn an outbound plan into a budget line.
Our read is that the pilot period is the time to build that estimate. Count how many accounts the agent touches in a week, how many follow-up messages each one generates and how many of those reach a seller as a qualified opportunity. Then price the same funnel at the credit rate once Microsoft publishes it, and compare it with the cost of the development rep time it offsets. Adobe’s meetings figure is a vendor-reported result from a limited launch, so treat it as a starting hypothesis rather than a benchmark.
We covered the contract side of this shift in Stop Signing Token-Metered AI Sales-Tech Contracts, and the identity side in AI Sales Reps Now Get Their Own Email Address. For the wider context, see our feature Microsoft, SAP and Google Move the Starting Point of Work Into the Assistant.
Source: Microsoft Copilot Blog
