TrustRadius, an HG Insights company, announced the winners of its 2027 Buyer’s Choice Awards on November 10: 276 products from 146 companies across 168 categories.
What TrustRadius announced
TrustRadius says every winner earned the award through verified customer reviews alone, with no vendor fees or purchased placements. A product needed at least 10 new or updated reviews between January 1 and October 16, 2026, and at least 75% of those reviewers had to rate it best for capabilities, value for price and customer relationship. Across 9,693 verified reviews, 95% of reviewers said they would buy the product again and 96% said it was worth the price.
Revenue operations accounts for 74 of the winning products, behind 96 in enterprise applications for finance, HR and work management, and 86 in IT operations, infrastructure and security. Winners named in the release include Gong and HubSpot CRM. Cisco has the most awards with 31 products, followed by SAP with 24.
Why it matters for sales teams
TrustRadius says buyers now hand early research to AI assistants and that the answers draw on verified review content, so it has optimized its product pages for LLM crawlers. Scott Gordon, CMO at HG Insights, said, “Buyers don’t take a vendor’s word for it anymore, and neither do the AI tools they turn to for advice.” We have covered how buyers arrive with AI answers, and review content is one more input to those answers. Sellers who size accounts with technographic data can now read the same vendors’ review standing alongside it.
One detail in the criteria
The floor is 10 reviews, so a product can qualify on a small sample as long as three-quarters of those reviewers rate it best. The release gives no review count per winner. A seller who cites an award in a deal should check the product’s page for the number of reviews behind it.
Source: TrustRadius via PR Newswire
