AI SDR platform Outcraft AI has scrapped per-seat and per-minute billing in favor of pricing tied to the number of leads its agents actually handle, a shift the Vilnius-based startup announced on September 10. Entry pricing starts at $300 a month for up to 100 leads across voice, SMS, email and WhatsApp, roughly $3 per lead, and the per-lead rate drops as volume climbs: $2.00 at 1,000 leads a month, $1.36 at 2,500, and under $1.00 once a team is routing around 4,000 leads a month through the platform.
The company, founded in 2025 and backed by a 2 million euro pre-seed round led by Practica Capital, says its agents respond to inbound leads in a median of under 30 seconds across more than 40 languages, and connects into more than 20 platforms including Salesforce, HubSpot, Shopify and Stripe. “Most of the companies we talk to are not short of leads. They are short of hours in the day to answer them,” said Will Nauseda, CEO and co-founder of Outcraft AI. Customers cited include Omnisend, Pulsetto, Kiloverse and Warmy.
The pricing change matters more than the product update it accompanies. Billing an AI SDR by the lead it actually processes, rather than by the seat a human would have occupied or the minutes an agent burns thinking, ties the vendor’s revenue directly to volume the buyer controls and can measure against pipeline generated. It is a narrower, more falsifiable version of the outcome-based pricing this publication’s own opinion desk has argued sales-AI buyers should be demanding, and it lands in the same week vendors elsewhere in the prospecting stack, including one pricing AI-researched outreach at a flat monthly rate, are experimenting with the same question: what unit of AI SDR work should a buyer actually pay for.
Source: GlobeNewswire
