HubSpot said on Nov. 13 that Forrester named it a Leader in The Forrester Wave for Configure, Price and Quote Solutions, Q4 2026. The evaluation covered Revenue Hub, the quote-to-cash product HubSpot introduced in June, and HubSpot said it was the product’s first Forrester evaluation of this kind.
According to HubSpot, Revenue Hub received the highest possible score in eight criteria: quote generation, approval workflow management, opportunity management, pricing and discount management, subscription and asset management, implementation, vision, and pricing flexibility and transparency. HubSpot quoted the report as saying that “ease of use, rapid implementation, and native HubSpot integration distinguish the offering.” The announcement did not list HubSpot’s scores on other criteria or name the other vendors Forrester evaluated.
What it means for revenue teams
“We believe this recognition reflects our focus on making it easy for SMBs to win more deals,” said Sarika Garg, VP of Product at HubSpot. Revenue Hub puts CPQ, contracts, billing and payments in the same platform as the CRM. Its listed features include AI quote creation and editing with Breeze using deal, contact and company data, approval rules run through HubSpot Workflows, tiered pricing, and quotes built from existing contracts.
In our reading, the result matters most to HubSpot CRM customers who still quote in a separate tool, because the top scores HubSpot reported sit in approvals and pricing controls, the steps where a deal desk spends its time. Buyers comparing it with dedicated CPQ suites can set it against Nucleus Research’s CPQ value matrix, which named Conga, DealHub, Oracle and Salesforce as leaders this week. The announcement came a day after HubSpot named co-founder Brian Halligan CEO.
Source: HubSpot
