Revenue Optics, a commercial growth firm that works with private-equity-backed B2B distributors and industrial manufacturers, has launched a dedicated Pricing and Revenue Growth Management practice and named 20-year pricing veteran Shafohi Alamgir its first vice-president-level operator hire to run it. Alamgir previously led pricing and revenue growth work at AG Growth International, Molex, WESCO Distribution, GEXPRO, and General Electric, and the firm credits him with more than $100 million in gross margin and EBITDA improvement across those roles. The practice starts every engagement with a fixed-scope pricing diagnostic aimed at price variance, cost pass-through delay, discount leakage, and pricing-governance gaps.
Why it matters to revenue leaders: pricing is now the fourth pillar Revenue Optics has built out, alongside sales transformation, talent placement, and AI and automation, which means the firm is betting that distributors who already fixed how their reps cover accounts still cannot answer what those accounts should actually pay. That is a direct comment on the CPQ and pricing software those distributors have likely already bought. Tooling can enforce a price list; it cannot tell a commercial team the list itself is wrong.
The original insight: founder Ali Hasham framed the split bluntly, saying “coverage decides whether you get the order. Pricing decides whether it was worth winning,” and Alamgir added that “most distributors are not under-earning. They are leaking.” That framing puts services firms in competition with the CPQ and rebate-management vendors that have spent the past year shipping more automated quoting and margin controls, and it echoes findings elsewhere that revenue teams keep blaming execution for problems that trace back to how a plan or a price was designed in the first place. If the diagnosis is right, the CPQ layer these distributors already own is necessary but nowhere near sufficient.
Source: Revenue Optics (PR Newswire)
