The MarTech Summit London opens on 10 November at Convene 155 Bishopsgate, with a B2B stage running alongside the keynote and B2C stages. Its growth and revenue track covers marketing ROI, demand generation and how marketing and sales agree on pipeline.
The organisers list the people in the room as CMOs, CDOs, CCOs, heads of marketing, digital, CX and data and analytics, marketing transformation leaders and country managers, from retail, financial services, technology, telecommunications, travel, FMCG and healthcare. They expect more than 600 of them, and say about 85% are Director level or above.
More than 90 speakers run 33 sessions across three stages: strategic keynotes, a B2B stage and a B2C stage. The summit has a no-repeat rule for speakers, so this year’s line-up is new to the London stage. It includes Helen Bennett of Liverpool FC, Ashley Flight of JP Morgan Chase, Sesi Sijuade of Barclays and Ishaan Kaul of Reckitt.
The ROI sessions arrive as revenue software vendors pitch outcomes as the product.
Our first preview, The MarTech Summit London Gives Sales Alignment Its Own Track, covers the six agenda tracks. The full agenda lists session times by stage.
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Source: The MarTech Summit London
