Salesforce used its Agentforce World Tour London event in June 2026 to showcase the scale its agent platform has reached. Agentforce hit 1.2 billion dollars in ARR in Q1 FY27, representing 205 percent year-over-year growth. The event also served as the venue for several partnership and product announcements with direct implications for revenue teams.
Salesforce was named an Official Tournament Supporter for FIFA World Cup 2026 and FIFA Women’s World Cup 2027. The organization will deploy Slack and Agentforce to coordinate workforce operations, fan engagement, and relationship management across host cities, suppliers, and stakeholders. For enterprise sales teams, this serves as a reference implementation of Agentforce deployed at event-scale complexity.
Capita announced a deepened Salesforce collaboration, deploying Agentforce and MuleSoft across defence, education, and regulated industries under a new Framework Agreement. NHS Shared Business Services shared that its Agentforce 360 for Public Sector deployment, branded as Agent Murphy, now resolves finance and procurement queries within 24 hours and has cut average handling time by 20 percent.
On the product side, Salesforce introduced Salesforce Headless 360 with new MCP tools, coding skills for agents, a new experience layer for rich interactions across multiple surfaces, and production control tools. This aligns with the Summer 26 developer release that shipped 60-plus MCP tools to production environments in mid-June.
The London event follows the Tokyo Summer 2026 World Tour, continuing a global roadshow strategy that positions Agentforce as the unifying thread across every Salesforce product line and industry vertical.
